About

Welcome to Katha By Anupama — a saree studio born from a love for stories, textiles, and timeless Indian craftsmanship.

Founded by Anupama Panicker, Katha is more than just a saree label. It is a celebration of handmade artistry, thoughtful design, and the emotions woven into every thread. What began as a deep admiration for India’s textile heritage slowly transformed into a space where traditional weaves meet modern simplicity.

Before stepping into the world of sarees, Anupama worked as a wedding photographer — capturing raw emotions, fleeting moments, and beautiful stories through her lens. Her travels introduced her to artisans, weavers, and handmade crafts from different parts of India, creating a lasting connection with the people behind the fabric.

At Katha By Anupama, every saree is carefully curated with a focus on comfort, authenticity, and effortless elegance. From breathable mul cottons and timeless linens to handwoven Jamdani and Maheshwari silks, each piece reflects a balance of tradition and everyday wearability. We believe sarees should feel personal — easy to drape, easy to love, and meant to become a part of your own story.

The word “Katha” means story, and that philosophy is at the heart of everything we do. Every weave carries the story of an artisan’s skill, a region’s heritage, and the women who wear it with confidence and individuality.

Our vision is simple:
to make handcrafted sarees more accessible while supporting artisans and preserving the beauty of Indian handloom traditions. Instead of following fast fashion, we focus on thoughtful fashion — pieces made with intention, care, and soul.

Whether you are dressing for everyday moments, celebrations, work, or quiet evenings, Katha By Anupama hopes to bring you sarees that feel timeless, meaningful, and truly yours.

Thank you for being part of our story.

Anupama Panicker, founder of Katha By Anupama Saree Studio in Vasco, Goa, is a creative spirit whose journey has always revolved around art, stories, and people. Before stepping into the world of textiles, she worked as a wedding photographer, capturing emotions and moments through her lens. Her travels introduced her to artisans and their handmade crafts, sparking a lasting connection with India’s textile heritage.

Fashion was Anupama’s first love. She grew up dreaming of becoming a fashion designer, but life took her through different roles and experiences. After exploring several corporate jobs, she found her rhythm in photography — a creative pursuit that helped her see beauty in detail, emotion, and authenticity.

The pandemic gave her the time to pause and reconnect with her early passion for textiles. During this period, she began understanding the lives of weavers and artisans, their artistry, and their struggles. While Anupama believes deeply in the value of handwoven and handmade products, she questions the commercialization of “sustainability,” which often makes such crafts inaccessible. Her philosophy focuses on suitability — creating handcrafted clothing that is fair, thoughtful, and affordable for both artisans and wearers.